UM and Twizzlers are going the extra mile to keep the fun of summer alive during this key candy season with the brand’s latest campaign, “Twizzlers Keep the Fun Going.” The campaign embraces the idea that nobody wants a good thing to end and featured several TV spots. Alongside this, Twizzlers and Jolly Ranchers are
Category: Campaign
UM and BMO unveil “Always at the Heart of the Game,” a new campaign celebrating CF Montréal fans and their unwavering passion for soccer. As the club’s principal partner for over a decade, BMO embodies steadfast support through engaging videos and immersive displays featuring their brand ambassador, Noémie Yelle, a Montreal actress. These creative spots
UM, Becel and the world-renowned chef Gordan Ramsey came together to showcase Becel Plant Butter. Ramsey is imploring home chefs to “skip the cow” in favour of the new plant-based alternative for their favourite recipes. The partnership with Ramsey, a chef known for his passion for high quality ingredients demonstrates Becel’s commitment to innovative products
UM and Blue Buffalo took centre ice in Stanley Pup, a 90-minute televised special featuring adoptable rescue dogs representing all 32 NHL teams. UM’s Canadian and U.S. teams led the North American media integration, supporting Blue Buffalo’s presence throughout the show. The show aired on June 6th on Sportsnet and blended the excitement of hockey
UM and Sobeys teamed up to launch the “So Canadian Picnic” contest, building on the momentum of Sobeys’ ongoing “So Canadian” brand campaign. The contest offered entrants a chance to win a Canada Day picnic for 25 people, complete with a limited-edition oversized picnic blanket shaped like Canada and treats from featured Canadian suppliers. The
UM Canada successfully secured a new multiyear partnership between Kenvue and the NHL Players’ Association, expanding Tylenol’s hockey marketing footprint in Canada. Building on its existing NHL deal, the NHLPA agreement allows Tylenol to feature players in creative for its “Pain Relief MVP” campaign. Initial ads will highlight MVPs Leon Draisaitl and Nathan MacKinnon across in-store, digital,
UM and Boston Pizza are back on the ice with “Manifest the Win,” a bold new playoff campaign encouraging fans to “plan the parade” – the classic, overly optimistic move hockey fans make when their team wins early. Playing off the hopeful energy of Canadian hockey fans, the campaign leans into superstition with a cheeky
Reese’s recently brought its Big Cup with Caramel to life with a delicious nod to local culture. Timed to National Caramel Day, the “Reese’s Cabane à Caramel” activation drew over 1,000 visitors in Montreal with a modern take on the classic Québec tradition of Cabane à Sucre. Guests were treated to the ultimate indulgence: chocolate, peanut butter,
UM and Farm Boy launched the new brand platform, A Farm Boy Fresh Twist, celebrating the brand’s 44-year history while differentiating it from competitors. At the heart of the campaign is a 60-second video featuring Farm Boy superfans expressing their love for the brand, highlighting fresh, local produce, unique selection, and exciting in-store experiences. The platform extends in-store
UM and Empire launched a new campaign highlighting the grocer’s deep ties to Canadian producers, reinforcing its identity as “Canada’s family grocery store since 1907.” The campaign debuted with 30-second spots during the Canada-U.S. 4 Nations Face-Off, airing in English Canada for Sobeys. With rising consumer interest in Canadian-made products, the campaign features digital flyers,