UM and McCain have joined forces to launch a Bollywood-inspired campaign to celebrate the launch of two new South Asian–inspired products: Masala Fries and Chilli Garlic Potato Bites. The McCain Masala Movie rolls out the golden carpet for these delicious new flavours and pays tribute to South Asian culture. Created in collaboration with South Asian production partners and
Category: Campaign
UM and Heart & Stroke team up for a moving campaign, showcasing the tangible impact medical research has on people and their families. The long-form spot features Dr. Lori West, a pioneering pediatric cardiologist, who is brought to a café where everyone inside is a person whose life was saved and prolonged by Dr. West’s
UM Canada and Skip kicked off the delivery service’s largest campaign yet, leaning into comedy with actor Seth Rogen as the brand’s new face. The long-form spot, “Writers Room,” was directed by Emmy Award-winner Evan Goldberg and produced by Spy Films, blending humour with human insight to highlight Skip’s platform, “Skip to the Good Part.”
UM and 7-Eleven teamed up for a campaign that delivers the world’s longest yeaaaaaaah. The “Big Yeah Deal” campaign streamlines and amplifies two longstanding 7-Eleven promotions, “‘Save at Sev” and “Everyday Great Value.” Under the new “Big Yeah Deal” campaign, customers at 7-Eleven can expect deals on various snacks, combos and delivery items, updated seasonally.
UM and Más+, Lionel Messi’s drink company, team up to promote the global superstar’s upcoming one-on-one street soccer tournament in Toronto. The 1v1 World Crown is a fast-paced game, with women and men players competing in a final in front of Messi for a $5,000 prize. UM led the media campaign, which included paid social
UM and Skip teamed up to spotlight the new benefits of Skip+ with a playful twist on the iconic 1980s hit “Whip It,” reimaged as “Skip It.” The campaign humorously showcased practical reasons to use Skip, from sidestepping disappointing dinner options and high delivery fees to recovering after missing out on concert pre-sales. Featuring a
Kate Mateer, EVP, Client Business Partner, UM, has been selected to judge the 2025 Media Innovation Awards (MIAs) shortlist. She will team up with industry leaders from across the country to choose the top contenders in media innovation to advance to the final round of judging. These awards celebrate Canadian media excellence, recognizing and highlighting the industry’s
UM and Twizzlers are going the extra mile to keep the fun of summer alive during this key candy season with the brand’s latest campaign, “Twizzlers Keep the Fun Going.” The campaign embraces the idea that nobody wants a good thing to end and featured several TV spots. Alongside this, Twizzlers and Jolly Ranchers are
UM and BMO unveil “Always at the Heart of the Game,” a new campaign celebrating CF Montréal fans and their unwavering passion for soccer. As the club’s principal partner for over a decade, BMO embodies steadfast support through engaging videos and immersive displays featuring their brand ambassador, Noémie Yelle, a Montreal actress. These creative spots
UM, Becel and the world-renowned chef Gordan Ramsey came together to showcase Becel Plant Butter. Ramsey is imploring home chefs to “skip the cow” in favour of the new plant-based alternative for their favourite recipes. The partnership with Ramsey, a chef known for his passion for high quality ingredients demonstrates Becel’s commitment to innovative products