UM and Sobeys bring a little cheer to the holidays in Atlantic Canada, bringing back the iconic “Star of Christmas” jingle in a meaningful way. The Star of Christmas musical e-card is a free, digital holiday greeting from Sobeys and Foodland that brings nostalgia, generosity, and community spirit together. For every e-card emailed, downloaded or
Category: Campaign
UM partnered with Voilà to highlight the platform’s everyday convenience for busy Canadians, bringing iconic grocers, Longo’s, Farm Boy, and Sobeys, directly to customers’ doorsteps. The campaign featured a Voilà delivery van reimagined as a digital portal, with an animated “delivery crew” representing each grocer stepping out alongside the driver to deliver fresh groceries. UM
UM and American Express partnered on a campaign to support small businesses across Canada. The partnership is a continuation of American Express’ focus on strengthening relationships with owners and customers throughout Small Business Month, by highlighting the personal stories behind each business and deepening emotional connections. UM supported the 360 media campaign, which included paid social
UM and McCain have joined forces to launch a Bollywood-inspired campaign to celebrate the launch of two new South Asian–inspired products: Masala Fries and Chilli Garlic Potato Bites. The McCain Masala Movie rolls out the golden carpet for these delicious new flavours and pays tribute to South Asian culture. Created in collaboration with South Asian production partners and
UM and Heart & Stroke team up for a moving campaign, showcasing the tangible impact medical research has on people and their families. The long-form spot features Dr. Lori West, a pioneering pediatric cardiologist, who is brought to a café where everyone inside is a person whose life was saved and prolonged by Dr. West’s
UM Canada and Skip kicked off the delivery service’s largest campaign yet, leaning into comedy with actor Seth Rogen as the brand’s new face. The long-form spot, “Writers Room,” was directed by Emmy Award-winner Evan Goldberg and produced by Spy Films, blending humour with human insight to highlight Skip’s platform, “Skip to the Good Part.”
UM and 7-Eleven teamed up for a campaign that delivers the world’s longest yeaaaaaaah. The “Big Yeah Deal” campaign streamlines and amplifies two longstanding 7-Eleven promotions, “‘Save at Sev” and “Everyday Great Value.” Under the new “Big Yeah Deal” campaign, customers at 7-Eleven can expect deals on various snacks, combos and delivery items, updated seasonally.
UM and Más+, Lionel Messi’s drink company, team up to promote the global superstar’s upcoming one-on-one street soccer tournament in Toronto. The 1v1 World Crown is a fast-paced game, with women and men players competing in a final in front of Messi for a $5,000 prize. UM led the media campaign, which included paid social
UM and Skip teamed up to spotlight the new benefits of Skip+ with a playful twist on the iconic 1980s hit “Whip It,” reimaged as “Skip It.” The campaign humorously showcased practical reasons to use Skip, from sidestepping disappointing dinner options and high delivery fees to recovering after missing out on concert pre-sales. Featuring a
Kate Mateer, EVP, Client Business Partner, UM, has been selected to judge the 2025 Media Innovation Awards (MIAs) shortlist. She will team up with industry leaders from across the country to choose the top contenders in media innovation to advance to the final round of judging. These awards celebrate Canadian media excellence, recognizing and highlighting the industry’s