In a collaborative effort between client, creative agency and UM, Boston Pizza has launched a “Patio Re-training” campaign, based on the insight that after months of being at home, people may have forgotten dining etiquette. 

The campaign launched in Ontario simultaneous to Stage 2 reopening and included :30 and :15 TV spots, social posts, OOH, wild postings, radio, which BP purchased for the campaign and a 72-page manual. The campaign has now rolled out nationally, just in time for BP’s summer menu launch. 

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