SkipTheDishes and UM partnered on the brand’s latest campaign featuring new celebrity partner, Snoop Dogg. The campaign kicked off with a new :30-second spot introducing Snoop’s “Did Somebody Say Skip” anthem, in which the hip-hop star raps about ordering oodles of noodles and tacos to your chateau.
The spot had a huge audience during the Canadian broadcast of the Super Bowl, aligning with the rapper’s performance during the halftime show, and was supported by a significant OOH and digital buy following the big game.
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