UM and McCain partnered to launch the new brand platform, “Together is Golden,” which is rooted in the idea that fries possess the unique ability to bring people together. This idea is at the core of the brand’s current positioning, and the latest campaign brings this to life with two hero spots.
“Together Is Golden” will serve as a multi-year platform, connecting the golden moment of companionship with the golden crispiness of the brand’s famous fries. The 360 campaign is supported by cutdowns and contextual OOH placements with additional activations across broadcast, connected TV, cinema, OLV, social, and Spotify.
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