UM and McCain Foods are rallying Canadians behind Team Canada with a national campaign that positions fries as a symbol of unity ahead of the Milano-Cortina 2026 Winter Olympics. The campaign launches a four-year partnership with the Canadian Olympic Committee, naming McCain the official French fry partner through the Los Angeles 2028 Games.
Anchored in the “Together Is Golden” platform, the campaign spotlights alpine skier Laurence St-Germain and the support system behind her Olympic journey. At its core is the McCain Golden Gallery, a digital hub collecting fan messages from February 6–22, transforming nationwide encouragement into the brand’s “biggest cheer” for Canadian athletes.
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