UM and Boston Pizza team up to launch the brand’s “Team Up for the Cup” campaign, urging Canadians to temporarily put aside their regular season allegiances and support all the north-of-the-border teams to help bring the Stanley Cup back to Canada after 31 years.
The campaign is anchored by a 30-second spot titled “30 Years of Suffering,” referencing some of the heartbreaking playoff defeats that Canadian hockey fans have endured over the years. The playoff campaign includes activations across TV, OLV, radio, social, and reactive DOOH at Canadian teams’ home arenas.
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