It was a performance-driven 2024 for UM, in which the agency reported an 11% year-over-year increase in billings, fuelled in part by the onboarding of General Mills and expansion of its Levi’s partnership to a global remit…[including new UM Canada client partners: Irving, Lyft North America, Yum! Brands (KFC, Taco Bell, Pizza Hut), Muskoka Brewery].
The media network introduced its new global proposition, “Full Colour Media,” which reframes media planning through pattern recognition rather than funnel logic. The model, with its “Stand Against Bland” mantra, was built on a three-year study of more than 10,000 brands in collaboration with Oxford University and underpins UM’s human approach to the use of AI.
Judges were impressed with “strong client growth, the expanded Levi’s global partnership and the new idea, Full Colour Media, which stands out in a data-heavy industry.
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