UM, Becel and the world-renowned chef Gordan Ramsey came together to showcase Becel Plant Butter. Ramsey is imploring home chefs to “skip the cow” in favour of the new plant-based alternative for their favourite recipes. The partnership with Ramsey, a chef known for his passion for high quality ingredients demonstrates Becel’s commitment to innovative products that don’t compromise on flavour or performance. The integrated 360-degree campaign spanned conventional and specialty TV, YouTube, paid social, influencer partnerships, and in-store shopper marketing.
Click here to read more.