Family of Support is a child and youth mental health initiative launched by Sobeys in 2020. This year, UM partnered with the brand to launch a new campaign aimed at building an emotional connection with Canadians by leveraging real stories from patient ambassadors. The TV spot is supported by OLV, social, and an in-store fundraising
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UM’s innovation and creativity were recognized at this year’s Cannes Lions Awards with four medals. UM took home two golds and one bronze for its work on the Canadian Down Syndrome Society’s “Project Understood,” and a bronze for BMO’s “Gear Up.” The Cannes Lions have been championing creative excellence since 1954, providing a global destination
UM and American Express Canada are celebrating the end of lockdowns and the return of in-person events with a fresh campaign titled “Member When,” promoting the benefits of membership for cardholders. The campaign centres around a 60-second spot filmed from the point-of-view of various AMEX cardholders, putting them at the front and centre of the
SkipTheDishes partnered with UM to serve up a new installment of the “Did Somebody Say” campaign with artist Katy Perry. The campaign was launched during Pride Month and featured a dollhouse-inspired online video spot. The campaign was also supported by a Pride activation in Toronto – called the Pride Picnic Pop-up – that hosted three
The TV industry’s favourite time of year is in full swing and UM’s Deena Markus, Senior Director, Integrated Investment, shares her views and what the agency will be looking for this year from the Upfronts. “Content is everywhere,” says Markus. “Canadian broadcasters are no longer competing with just each other but also with the new
The UM team worked with BMO on the launch of its new Pride campaign, “BMO Rainbow Deposits,” which invites people to take photos of any rainbow and “deposit” the pictures. For every rainbow deposited, BMO will donate $1 to Rainbow Railroad, an organization that helps LGBTQ+ individuals escape countries where it is illegal to be gay.
Each year, the UM team creates its Outlook report that explores emerging technologies and their potential to become new media platforms. The Canadian POV of the report is an overview of the trends and topics that are expected to break out in the next few years, why they are important, and how marketers in Canada
Richard Fofana, EVP, Strategy, UM, has joined the 2022 CMA Awards Strategic Review Working Group. Alongside fellow industry leaders, he will provide strategic input and feedback on this year’s award categories, processes, and disciplines to improve the award experience. The annual CMA Awards recognize the best in Canadian marketing, including the top campaigns and marketers
UM leveraged new technology to promote Johnson & Johnson brand, Tylenol, in Bell Media’s TV medical drama, Transplant. Developed by Mirriad Productions, the media company now offers in-content advertising solutions, such as virtual product placements and ads inserted directly into episodes of its self-produced TV series. UM worked with Bell Media to ensure 100% share
UM helped The Home Depot Canada launch its new platform with a TV buy featuring a new spot titled “Do to Done.” The kick-off spot highlights the satisfaction DIYers get from ticking off all the tasks on their to-do lists. The campaign launched on April 4th and will run across TV, OLV, social, print, and
