Category: Thought Leadership


In the sixth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Global Chief Innovation Officer Chad Stoller chats with Shopify Head of Global Brand Marketing and Communications Amy Hufft about helping businesses “navigate the new reality,” how shopper behaviors are changing, and what businesses need to do

Click here to read more



With no sports this playoff season, marketers are asking how to reach that male audience. UM’s Deena Markus, Director of Media Investments, sees an upwards trend in primetime linear TV, marking a return to old habits for male audiences. “Though the current cancelation of sports creates a large gap in reaching males in Canada, the

Click here to read more


Adam Simon, SVP Strategy at IPG Media Lab, UM’s innovation division, has recently released the Lab’s 2020 Outlook report. Read below for a preview, and click here to read the article in Mediapost. It may seem premature to talk about a world beyond the smartphone. Despite the prevalence of wearables, voice interfaces and artificial intelligence, nothing seems ready

Click here to read more




Nearly two-thirds (61%) of online consumers agree that brands play a significant role in social good, according to a recent study by UM. And brands that fail to live up to their expectations are being held accountable on social media. This so-called “Resist” trend is one of the key trends shaping contemporary consumer behaviour according

Click here to read more


Fiercely committed to the spirit of better, the growing 205-person media agency UM Canada is a strategically driven team powered by a unique and deep-rooted culture, which president Shelley Smit sees as the secret sauce behind their success. UM’s quest to raise the bar for the industry – and themselves – is an approach reflected

Click here to read more