UM teamed up with Henkel to launch, Dial Clean & Gentle, a product line with a range of body wash and hand soap made with gentle and hypoallergenic formulas. UM led on media strategy for this campaign, including closed-caption ads on specialty TV channels paired with online video on social media. Click here to read
Category: Campaign
“Feed the Dream” is a large integrated effort ahead of the Games that includes activations across TV, online video, OOH, social and digital, as well as Canadian Olympic Committee branding on the grocer’s private label offerings, fleet trucks, shopping bags, and in-store end cap displays. The campaign invites Canadians to send messages of support and best
Neutrogena and J3 teamed up to celebrate Quebec’s skincare needs. “My Way” was Sinatra’s signature song and now Neutrogena wants Quebeckers to do it their own way. The brand created a full-funnel, 360° campaign which consisted of online, social media, TV, public relations, and retailer activation. J3 worked with Neutrogena on media buy for this campaign.
The Naked Collective, a startup based out of Ireland, announced Wednesday the Canadian launch of Mude – a line of vegan-friendly healthy drinks – which will be fully supported with a media buy meant to zero in on where the new entrant might be able to find a foothold. In Canada, out of the gate
The campaign for BMO’s new Eclipse Visa Infinite card features influencer-generated content from several creators – including Priyanka, the winner of the inaugural season of Canada’s Drag Race. The marketing push – developed alongside FCB and Reprise – began with TV and OOH ads running across the country earlier this month, before launching online last week.
Canadians depend on the news now more than ever. Between radio, television and digital media, consumers have put their trust behind Canadian outlets. But trust, particularly when it comes to the veracity of news, has been a primary concern for digital advertisers over the years. Few brands are eager to associate themselves with anything that
As one of the few industries still operating during the shutdown period, grocery has become a lifeline for communities across the country. It is also experiencing a surge in consumer demand, with front-line employees risking their personal health to serve customers. UM and Sobeys’ “One Big Family,” a new video campaign about the grocery chain’s
In an effort to stop the spread of COVID-19, UM and Zulu Alpha Kilo launched a campaign that encourages Canadians and the world to stay home as we collectively try to flatten the curve. The integrated campaign, executed by UM, consists of broadcast, OOH, and social executions to display the hero ‘Stay Home’ creative featuring
This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence. Women hold roughly 40% of the world’s wealth, but 57% still wish they were more confident in their financial decision making, according to a 2019 Allianz Life report. For its latest International Women’s Day campaign, UM and BMO wanted to
As the grocer invests more heavily in mobile and digital video, UM helps it leverage IGTV to amplify the reach of its TV spot. As Sobeys conjures up images of comforting holiday traditions, the media plan around its festive campaign is looking anything-but-traditional. While the grocer’s annual campaign kicked off with a TV spot which
