UM and SkipTheDishes reaffirm the brand’s status as the official food delivery app of the Canadian Olympic Committee and Team Canada, with spots featuring five big-name athletes including Alex Massie (para-snowboarding) and Marie-Philip Poulin (hockey). The campaign will run across broadcast, with a strong OLV presence, supported by social and in-app integration. Click here to read
Category: Campaign
UM led Sobey’s new campaign reinforcing its sponsorship of Team Canada. This new iteration of the “Feed the Dream” campaign builds on the platform established during the 2020 summer Olympic games. The campaign will run throughout the Olympic and Paralympic Winter Games. Click here to read more.
UM and Prestige team up for the brand’s “Get the Sleep You’ve Been Dreaming Of” campaign, featuring its over-the-counter sleep aid, Sleep-Eze. The spots target adults, ages 35 to 55, who have trouble with insomnia due to overwork, tiredness or fatigue. The bilingual campaign will run in English and French across TV and OLV as :30
UM and Boston Pizza launched a holiday season campaign called the “BP Wish List”. Tapping into the nostalgic feeling of flipping through a holiday catalogue, the brand created a digital wish list comprised of 20 make-believe pizza-themed Christmas gifts on BPWishList.com. The campaign is further supported by social media, direct mail and billboard advertising. Click here to
UM and BMO have partnered for the “Wrap the Good” campaign, an extension of BMO’s Celebrating Women Grant Program, which supports women-owned businesses. The centrepiece of the campaign is custom recyclable wrapping paper that features images of products from women-owned businesses, along with a QR code linking to a Pinterest board filled with hundreds of
In a move to increase relevancy with youth and become the go-to snack for gamers, Oh Henry! is partnering with the live streaming service, Twitch. Last year, the confectionery brand launched its pretzel and nut Level Up bar as part of the brand’s longstanding positioning around owning “hunger”. With every purchase of an Oh Henry!
UM and Hershey partnered for “Sweet Reunions,” a digitally-led campaign that builds off Hershey’s 2019 reunion-themed campaign in which the brand donated a portion of its advertising dollars to covering travel costs for families to reunite over the holidays. The campaign includes TV spots featuring festive-wrapped Kisses, in-store activations, and “Kissletoe” Instagram digital filters in
Thrive partnered with Nestlé to launch Nescafé’s latest sustainability campaign to educate consumers on how its coffee is grown, made and packaged. To highlight its recent sustainability efforts, Nescafé has built a coffee table out of coffee. The table was created from just over 37 pounds of reused Nescafé coffee grounds, bonded together with sustainable soy-based resin
SkipTheDishes wanted to own the game-time meal moment during the NHL season. To help them achieve their goal, UM Canada developed a campaign targeted to meet 11.5 million avid Canadian hockey fans at multiple touchpoints through TV, targeted video, display ads, and social media. The campaign featured a spot with comedians, the Perlorian Brothers, sharing
Amex is supporting its newly redesigned suite of Aeroplan Cards by tapping into Canadians desire to take big trips again with its new campaign “Happy Places”. UM led the media buy for this TV and digitally-led activation which included a mix of :15 and :30-second spots for the remainder of the year across top-rated TV
