Reese’s partnered with UM to launch its latest innovation – Reese’s Big Cup with Caramel. The new campaign aims to build excitement for the unique flavour mashup and inspire Canadians to satisfy their cravings with this new addition to the snack aisle. 

To reach the target audience strategically, UM executed an integrated media campaign that included social, OLV, and OOH. 

Click here to read more.

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