UM and Movember team up to take the brand’s latest campaign to new heights by launching a famous moustache to the edge of the stratosphere with a call to action to “do something out of this world.” This year, as part of the men’s health organization’s awareness, education, and donor campaign, Olympian and Amazing Race Canada host Jon Montgomery shaved off his moustache, placed it on a plaque that was attached to a high-altitude balloon, and sent it floating up through the clouds before it pops and returns to Earth.
The media strategy leans heavily on digital, with OOH activations along commuter routes to connect with workplace activities linked to Movember. Learn more about Movember here.
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