UM and Hershey Canada are creatively leveraging “her” and “she” pronouns that are part of Hershey’s brand name by turning them into an opportunity to celebrate the achievements of diverse women within their communities.
The “HerForShe” campaign features five women on the packaging of special Hershey chocolate bars and promotes their stories across the company’s social channels along with a user-generated content component.
Click here to read more.