UM and Henkel relaunched Sunlight with a new masterbrand campaign – “Home is Canada.” Amplified through TV, OLV, and social activations, the campaign aims to showcase the brand products as a trusted part of the Canadian experience, making basic household chores easier, thereby allowing time for more important things in life.
The spot follows a Nigerian family in Toronto trying to establish roots in a new country and highlights the need to focus on the things that matter rather than little things – like dishes and laundry.
Click here to read more.