UM and American Express launched a compelling new campaign for small business owners, positioning its Premium Business card as the ideal choice for those starting or expanding their ventures. The campaign emphasizes the practical benefits of the card and taps into the emotional connection between an entrepreneur and their business. The campaign is supported by activations across OLV, connected TV, Spotify, and YouTube, with digital ads appearing on platforms such as Meta, LinkedIn, Pinterest, and Reddit.
Additionally, billboards have been strategically placed in The Well business centre and neighbourhoods across Toronto, including Leslieville, Yorkville, and Queen West. Transit advertising, including GO transit posters and TTC wraps, further enhances visibility in the Greater Toronto Area.
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