UM, the full-service marketing and media agency network of IPG Mediabrands, is pleased to announce it was among a select group of firms invited by Forrester Research, Inc. to participate in The Forrester Wave™: Global Media Agencies, Q3 2018 study. In this first-time evaluation of global media agencies, UM was cited as a leader and received top ranking in current offering and strategy criterion. The agency also received the highest possible scores for strategic priorities for 2019, strategic roadmap, employee experience and transparency/brand safety strategy. Forrester released the full report on September 17, following an evaluation of eight of the largest media companies to understand the state of the global media services market and see how the providers measure up against each other.

In the report’s closer look at the participating agencies, Forrester shares: UM charts new territory with media consulting at scale. Compared with other media agencies we evaluated, UM shows strength in analytics, emerging technology, data sciences, its approach to transparency/brand safety, and its own strategic vision.

“Forrester is recognized as one of the most influential research and advisory firms in the world and appreciate their evaluation of the ever-changing world of global media agencies,” says Daryl Lee, global CEO, UM. “We are honored to be recognized as a leader in Forrester’s study and look forward to continuing to pioneer our clients through the new media frontier.”

Widely recognized for its leadership in the media industry, UM is committed to using better science to create better art that drives business outcomes for brands. The agency has invested in industry-leading data and analytics, to create new approaches to planning, investment and custom content creation, to better drive connections between brands and consumers. For clients, this translates to Better Science, Better Art, Better Outcomes.

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