UM and Skip tap Jon Hamm to help the brand transition from a beloved food delivery service to a versatile convenience platform. The service has officially bid farewell to ‘The Dishes’ and is embracing a new era focused on eliminating daily inconveniences. As the only national, homegrown delivery platform, the brand also proudly recognizes its Canadian heritage by adding a maple leaf in the new logo.

UM is leading the media strategy for the campaign which will include two 30-second films, 60-second online videos, and 90-second cinema spots in Toronto and Calgary, supported by extensive OOH advertising, including transit wraps, bus shelters, and billboards in key markets. Influencer promotions and ads on Spotify, YouTube, and Twitch will round out the media plan.

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