The Super Bowl consistently garners millions of viewers each year, with this year’s event reaching an average minute audience of 10 million in Canada, in part due to the Taylor Swift effect. This sizable audience brings a hefty price tag for game spots, prompting the question: Is the investment worthwhile for Canadian advertisers? 

Deena Markus, Senior Director, Integrated Investments, UM, weighs in for Media in Canada, “Super Bowl commercials are known for their creativity and entertainment value. If a Canadian brand can produce a memorable and impactful ad, it can contribute to long-term brand recall and positive associations.” She also advocates for a diversified approach, incorporating digital platforms and social media for extended reach.

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