Shelley Smit, CEO, UM Canada, has had the incredible honour of winning the Media Leader of the Year title at the 2021 Media Innovation Awards. 

Shelley has not only deftly navigated uncertain times, but has propelled UM forward to emerge as a leader on the Canadian and global stage, through a deep commitment to culture and tech innovation.

In the last year alone, Shelley has brought the agency to historical highs – including record new business wins and industry awards – by focusing on futureproofing UM’s people, community, and clients. Under her leadership, UM was named Canada’s #1 ranked agency by RECMA, the most awarded media agency at the CMAs and MIAs two years running, and the top Canadian agency on the WARC 100 Effectiveness Rankings, joining the world’s elite top 10.

Join us in giving Shelley a round of applause for this well-deserved recognition.

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