SkipTheDishes wanted to own the game-time meal moment during the NHL season. 

To help them achieve their goal, UM Canada developed a campaign targeted to meet 11.5 million avid Canadian hockey fans at multiple touchpoints through TV, targeted video, display ads, and social media. 

The campaign featured a spot with comedians, the Perlorian Brothers, sharing how they game-time meal prep, as well as a full refresh on in-game messaging during Sportsnet’s NHL broadcasts to drive traffic to the brand’s app. 

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