We are thrilled to share that UM has been named the global media agency of record for Upfield, the world’s largest plant-based food company. The brand operates in nearly 100 countries, with a portfolio of iconic brands, including Becel, Flora, ProActiv, and Country Crock.
UM Canada will lead media strategy, development, investment, and execution for the full suite of brands. Shelley Smit, CEO, UM, shares, “With our strong retail expertise and data-led decision processes, we look forward to helping Upfield identify and reach new and existing Canadian audience segments in meaningful ways.” Click here to read more.