UM and Blue Buffalo took centre ice in Stanley Pup, a 90-minute televised special featuring adoptable rescue dogs representing all 32 NHL teams. UM’s Canadian and U.S. teams led the North American media integration, supporting Blue Buffalo’s presence throughout the show. The show aired on June 6th on Sportsnet and blended the excitement of hockey with the heart of pet adoption. The special included appearances from celebrity dog lovers Jamie Lee Curtis, Michael Bublé, Paula Abdul, and Anthony Anderson. In collaboration with the NHL and Petco Love, the event raised awareness for animal welfare and encourages adoption through shelters across North America.
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