UM has released a new study The Rise of Live Streaming: Demystifying The Modern Twitch User, that explores what advertisers need to know about Twitch users and the livestreaming experience. Conducted in partnership with MAGNA, the study shows that users not only have high purchasing power, but they are also receptive to ads on the platform.

Erica Kokiw, EVP, Digital, UM, explains, “Twitch offers advertisers a highly appealing consumer and also provides a connection to a diverse audience, with almost half of the Twitch audience in Canada identifying as non-white.”

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