UM and Twizzlers are going the extra mile to keep the fun of summer alive during this key candy season with the brand’s latest campaign, “Twizzlers Keep the Fun Going.” The campaign embraces the idea that nobody wants a good thing to end and featured several TV spots.
Alongside this, Twizzlers and Jolly Ranchers are showcased on in-store summer displays as part of the “Stream Sweeter” contest, offering consumers the chance to win free streaming services for life. To keep the momentum going, Twizzlers is also sponsoring Canadian band Dwayne Gretzky’s summer tour, with activations and influencer content at every show. The media strategy includes TV, connected TV, online video, and social channels running through September, with a second campaign wave planned for the holiday season.
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