UM and Skip teamed up to spotlight the new benefits of Skip+ with a playful twist on the iconic 1980s hit “Whip It,” reimaged as “Skip It.” The campaign humorously showcased practical reasons to use Skip, from sidestepping disappointing dinner options and high delivery fees to recovering after missing out on concert pre-sales. Featuring a lineup of Skip+ partners, the campaign highlighted moments were skipping the hassle and going straight to the good stuff makes perfect sense. The media strategy for the launch included TV and social, targeting specific audience interests such as hockey, live music, and travel.
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