UM and FreshCo are bringing the brand’s “That’s Fresh” platform to life with a fully integrated, multi-channel campaign. FreshCo’s iconic dancing duo takes centre stage in stores, highlighting lowest-price guarantees and Compliments offerings, while targeted multicultural adaptations focus on Hinglish, Mandarin and Cantonese audiences.
The media strategy spans cinema, CTV, DOOH, Meta, TikTok, YouTube/OLV and Spotify, ensuring the campaign engages consumers across every touchpoint, in-store, online and on-the-go.
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