UM and Boston Pizza are stepping in to help Toronto hockey fans cope with the team’s playoff elimination by setting up a rage room at a local Boston Pizza. The pop-up is intended to ease disappointment and redirect support for the remaining Canadian teams. The rage room is part of the restaurant’s “Team Up for the Win” campaign, which urges fans to support any Canadian team in the quest for the Cup.
The campaign is supported by influencer marketing and social media.
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