UM and Boston Pizza are celebrating Father’s Day with a new campaign titled “Za for Pa: Father’s Day Gift Shop.” The campaign features an online marketplace where consumers can purchase tropical-themed Father’s Day staples, ranging from water bottles and duffel bags to blankets and socks. Each item is emblazoned with Boston Pizza’s logo and a QR code that leads to a registration site. Dads can send photos of themselves with their gift to receive a $25 gift card for a new “Dads Eat Free” promotion.
The campaign is supported by social activations that feature shop items and will run from May 25th through Father’s Day.
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