The UM team worked with BMO on the launch of its new Pride campaign, “BMO Rainbow Deposits,” which invites people to take photos of any rainbow and “deposit” the pictures. For every rainbow deposited, BMO will donate $1 to Rainbow Railroad, an organization that helps LGBTQ+ individuals escape countries where it is illegal to be gay.
The campaign launched on June 1st for Pride Month and will run across online video, social, and OOH, in Montreal, Toronto, Chicago, and Vancouver.
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