UM and BMO unveil “Always at the Heart of the Game,” a new campaign celebrating CF Montréal fans and their unwavering passion for soccer. As the club’s principal partner for over a decade, BMO embodies steadfast support through engaging videos and immersive displays featuring their brand ambassador, Noémie Yelle, a Montreal actress. These creative spots highlight BMO’s role as a loyal ally – both on the pitch and beyond. To deepen fan connection, Montrealers can experience soccer’s electric atmosphere firsthand at an innovative interactive bus shelter, complete with authentic sounds, synthetic turf, and soccer balls adorning the roof. BMO also renewed its historic partnership with CF Montréal through 2032, solidifying 20 years of dedication to making soccer accessible.
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