This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

Women hold roughly 40% of the world’s wealth, but 57% still wish they were more confident in their financial decision making, according to a 2019 Allianz Life report.

For its latest International Women’s Day campaign, UM and BMO wanted to dig into the root cause of this confidence gap by shedding light on the stereotypes and “subtle, but pervasive language” that exists in society when it comes to women and money.

Read the full article in Strategy and The Message.