The digital advertising industry, long known for rapid innovation, now faces foundational flaws, but the rise of AI, Gen Z’s influence, and the end of cookies promise significant transformation.
Erica Kokiw, EVP, Digital, UM, recently joined Pinterest with nine fellow industry leaders to discuss these pressing topics. “AI is starting to change consumer expectations for a better and faster user experience,” said Erica. “Most consumers on Pinterest don’t know [they’re using AI], but what it is doing is heightening their expectation for speed and frictionless experience. And we as marketers and our clients need to answer that.”
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