While many games still aren’t selling traditional media placements, some brands have recognized the potential in the medium by creating atypical integrations. 

In our POV series, UM Canada is evaluating new platforms and identifying possible outside-the-box opportunities for brands to play in new spaces, especially since the unique circumstances of the pandemic are bringing what was previously regarded as ‘alternative’ content into the mainstream.

In this latest iteration, UM dives into Animal Crossing, highlighting:

• What the platform is
• Why it’s important to be on a brand’s radar in today’s context
• Which audiences are on the platform
• How brands can establish an authentic presence.

Read the POV here, and read more in Media in Canada and The Message.