Dan Zangrando, VP of investments at UM and other industry buyers talk the good, the bad and the different for brands this year.
There were numerous unknowns leading into this year’s virtual Upfronts – notably, whether programs would be produced in time for fall rollout. Naturally, it’s understandable that some marketers were cautious about making commitments, with some brands choosing to forego buying in time for early deadlines and waiting to see how schedules played out.