UM leveraged new technology to promote Johnson & Johnson brand, Tylenol, in Bell Media’s TV medical drama, Transplant. Developed by Mirriad Productions, the media company now offers in-content advertising solutions, such as virtual product placements and ads inserted directly into episodes of its self-produced TV series. UM worked with Bell Media to ensure 100% share
Category: Campaign
UM helped The Home Depot Canada launch its new platform with a TV buy featuring a new spot titled “Do to Done.” The kick-off spot highlights the satisfaction DIYers get from ticking off all the tasks on their to-do lists. The campaign launched on April 4th and will run across TV, OLV, social, print, and
UM and Hershey Canada are creatively leveraging “her” and “she” pronouns that are part of Hershey’s brand name by turning them into an opportunity to celebrate the achievements of diverse women within their communities. The “HerForShe” campaign features five women on the packaging of special Hershey chocolate bars and promotes their stories across the company’s
SkipTheDishes and UM partnered on the brand’s latest campaign featuring new celebrity partner, Snoop Dogg. The campaign kicked off with a new :30-second spot introducing Snoop’s “Did Somebody Say Skip” anthem, in which the hip-hop star raps about ordering oodles of noodles and tacos to your chateau. The spot had a huge audience during the Canadian
BMO has been committed to driving positive change and has launched several programs to support diversity, equity and inclusion. A key component of its new mission is to create “Zero Barriers to Inclusion”. To support the campaign, UM partnered with BMO on a short film titled “Jane’s Story,” featuring a young girl who has experienced a
Looking to boost the popularity of Hershey’s Cookies ‘N’ Creme candy bar, UM and Hershey’s have reinvented the old favourite for a new generation of Gen Z’s and Young Millennials. In partnership with TikTok Content Creators, the campaign uses the product to spark creativity and inspire others to create their own collaborations. Click here to read
UM and SkipTheDishes reaffirm the brand’s status as the official food delivery app of the Canadian Olympic Committee and Team Canada, with spots featuring five big-name athletes including Alex Massie (para-snowboarding) and Marie-Philip Poulin (hockey). The campaign will run across broadcast, with a strong OLV presence, supported by social and in-app integration. Click here to read
UM led Sobey’s new campaign reinforcing its sponsorship of Team Canada. This new iteration of the “Feed the Dream” campaign builds on the platform established during the 2020 summer Olympic games. The campaign will run throughout the Olympic and Paralympic Winter Games. Click here to read more.
UM and Prestige team up for the brand’s “Get the Sleep You’ve Been Dreaming Of” campaign, featuring its over-the-counter sleep aid, Sleep-Eze. The spots target adults, ages 35 to 55, who have trouble with insomnia due to overwork, tiredness or fatigue. The bilingual campaign will run in English and French across TV and OLV as :30
UM and Boston Pizza launched a holiday season campaign called the “BP Wish List”. Tapping into the nostalgic feeling of flipping through a holiday catalogue, the brand created a digital wish list comprised of 20 make-believe pizza-themed Christmas gifts on BPWishList.com. The campaign is further supported by social media, direct mail and billboard advertising. Click here to
