Category: Campaign

UM and Reprise teamed up with Amex for the brand’s first Pinterest Pin Extension to offer inspiration to Canadians planning their weekend. Pin Extensions appear as a regular “pin” on the social platform but take users directly to an interactive experience, ultimately driving them to a specific product or service offering. Amex’s Pin Extension takes

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Building off Boston Pizza’s 2021 “Patio Retraining” campaign, UM partnered with the brand to celebrate the return of patio season by giving Scouts-style merit badges to customers who demonstrate patio-related accomplishments.  Guests collect badges by scanning a special QR code and adding them to their virtual “Patio Handbook.” Participants with a full collection are entered

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UM leveraged new technology to promote Johnson & Johnson brand, Tylenol, in Bell Media’s TV medical drama, Transplant. Developed by Mirriad Productions, the media company now offers in-content advertising solutions, such as virtual product placements and ads inserted directly into episodes of its self-produced TV series.  UM worked with Bell Media to ensure 100% share

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UM and Hershey Canada are creatively leveraging “her” and “she” pronouns that are part of Hershey’s brand name by turning them into an opportunity to celebrate the achievements of diverse women within their communities.  The “HerForShe” campaign features five women on the packaging of special Hershey chocolate bars and promotes their stories across the company’s

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