UM was recognized six times at the 2025 Festival of Media North America Awards (FOMNA), securing one Gold and five Highly Commended trophies for groundbreaking work across four powerful client campaigns. These wins reflect our inspiring ideas, seamless collaboration, and the impact we create alongside our clients and partners. The FOMNA Awards are one of
Category: Awards
We are thrilled to share that Ben Seaton, CEO, UM Canada has been named Strategy’s 2025 Media Leader of the Year, an accolade that honours executives who shape the future of media through vision, influence, and meaningful industry impact. The award recognizes leaders who elevate teams, champion innovation, and set new standards for strategic excellence.
UM’s groundbreaking work for incredible clients, including Henkel, Boston Pizza, Sobeys, SKIP, BMO, and Tylenol, was recognized at the 2025 Media Innovation Awards (MIAs). UM secured 13 wins across seven stellar campaigns – a testament to the power of bold ideas, brilliant collaboration, and executional excellence to drive business. The MIAs are Canada’s premium media industry
UM brought home 19 trophies at the 2025 Canadian Marketing Association Awards (CMA Awards) for stellar work across seven of our clients’ brands. These achievements reflect the incredible creativity, innovation, and collaboration of our teams, our clients, and the powerful partnerships that drive our success. The CMAs recognize excellence and innovation in marketing across various categories,
We are thrilled to share that UM has been shortlisted for Strategy’s 2025 Media Agency of the Year. This recognition shines a spotlight on the brilliance, creativity, and dedication our team brings to every challenge. It’s a testament to the passion we put into delivering innovative solutions, driving impact for our clients, and raising the bar
Jeenal Patel, VP, Strategy, UM, has been selected as a judge for the 2025 MMA SMARTIES North America. The SMARTIES Awards recognize outstanding innovation and creativity resulting in significant business impact. Jeenal will be joining a panel of esteemed senior brand marketers and advertising agency executives. New categories added to the SMARTIES Awards roster this year
Richard Fofana, EVP, Strategy, UM Canada, has been selected to judge the 2025 MMA Smarties X Global Awards. He will join fellow industry experts to select this year’s most innovative and impactful work in modern marketing. As the only global awards celebrating modern marketing excellence, the Smarties honour bold ideas, breakthrough campaigns, and the teams driving
Ben Seaton, CEO, UM Canada, will judge the 2025 Festival of Media North America (FOMNA) Awards. The FOMNA Awards celebrate the very best in media thinking and innovation across the continent. A few new categories have been added to the Awards roster this year: Best Use of an Adtech Platform and Long-term Media Impact Award. Click
It was a performance-driven 2024 for UM, in which the agency reported an 11% year-over-year increase in billings, fuelled in part by the onboarding of General Mills and expansion of its Levi’s partnership to a global remit…[including new UM Canada client partners: Irving, Lyft North America, Yum! Brands (KFC, Taco Bell, Pizza Hut), Muskoka Brewery].
We are delighted to share that UM took home two golds at the 2025 Festival of Media Global (FOMG) awards. The medals were awarded for UM’s work with BMO on “Bills Paid on Time,” in the Best Music Marketing Campaign and Best Use of Talent categories. This global recognition is a testament to the power of bold thinking and partnership, where