UM and Muskoka Brewery celebrate the brewery’s 30th anniversary with the launch of “Muskoka Is Calling,” a brand platform that captures the essence of Ontario’s beloved cottage country. The campaign embraces the docks, unstructured days, and camaraderie that define Muskoka. The launch is paired alongside a modernized packaging refresh that preserves the geographical cues making Muskoka products instantly recognizable.
The campaign came to life through 30-, 15-, and 6-second films across broadcast, digital, and social channels. Complementing the media push, Muskoka Brewery has scheduled an activation for July in downtown Toronto, bringing the cottage country experience directly to consumers. This marks the brewery’s first campaign under its refreshed visual direction.
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