UM partnered with Voilà to highlight the platform’s everyday convenience for busy Canadians, bringing iconic grocers, Longo’s, Farm Boy, and Sobeys, directly to customers’ doorsteps. The campaign featured a Voilà delivery van reimagined as a digital portal, with an animated “delivery crew” representing each grocer stepping out alongside the driver to deliver fresh groceries.
UM supported the fully integrated campaign across TV, online video, social, display, and OOH in the GTA and Montreal, running through the holiday season and into the new year.
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