UM and Sobeys bring a little cheer to the holidays in Atlantic Canada, bringing back the iconic “Star of Christmas” jingle in a meaningful way. The Star of Christmas musical e-card is a free, digital holiday greeting from Sobeys and Foodland that brings nostalgia, generosity, and community spirit together. For every e-card emailed, downloaded or shared on social media, Empire Company Limited will donate $2 to Atlantic Canadian food banks, up to a total of $50,000.
With support from UM, the campaign will run across TV and digital channels in Atlantic Canada through December, complemented by organic social, PR, and influencer support.
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