UM and Prestige team up for the brand’s “Get the Sleep You’ve Been Dreaming Of” campaign, featuring its over-the-counter sleep aid, Sleep-Eze. The spots target adults, ages 35 to 55, who have trouble with insomnia due to overwork, tiredness or fatigue.
The bilingual campaign will run in English and French across TV and OLV as :30 and :15-second spots until the end of March. Click here to read more.