| Hershey Canada’s Reese’s Peanut Butter Cup is asking consumers how they feel about the smudge of chocolate and peanut butter left behind in the wrapper. Do they prefer their wrapper clean or sticky? The media campaign, led by UM, leveraged TV, OOH billboards, social media engagement through Director’s mix, Facebook polling, and TikTok’s new-to-market polling functionality to fuel the national debate. Click here to read more. |
Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Online Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:
You can adjust all of your cookie settings by navigating the tabs on the left hand side.