UM and McCain partner to promote the brand’s latest addition to the Superfries lineup – Jumbo Crinkle Fries, which are twice the size of regular crinkle-cut fries. The campaign features advertising creative styled as oversized coupons, highlighting the fries’ larger-than-life size. Each ad includes a QR code that unlocks a redeemable coupon for use at participating grocery stores. Over 50 unique jumbo coupons will appear across a variety of formats, including oversized wild postings, streetcar wraps, subway murals, airplane banners, and building projections.
The campaign leans heavily on OOH in Toronto, Montreal, and Vancouver, complemented by digital, social, and influencer activations. Digital highlights include a jumbo coupon integration in Minecraft and a jumbo coupon-themed takeover of McCain’s Instagram account.
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