UM and McCain have joined forces to launch a Bollywood-inspired campaign to celebrate the launch of two new South Asian–inspired products: Masala Fries and Chilli Garlic Potato Bites. The McCain Masala Movie rolls out the golden carpet for these delicious new flavours and pays tribute to South Asian culture. Created in collaboration with South Asian production partners and community members, the campaign delivers an authentic Bollywood experience from start to finish. The campaign features 30-, 15-, and 6-second teasers running in cinema, on OLV and CTV, and across social channels.
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