UM and LePage team up to promote the brand’s latest campaign, “LePage Pro Support,” which addresses the demographic shifts in the Canadian construction market to include more women and newcomers to Canada. The campaign aims to honour experienced pros while inviting a new workforce to learn from their words of wisdom.
Focusing on emotional connection over products, LePage hopes to speak to the industry and usher in the next generation of tradespeople. The bilingual 360-campaign incorporates traditional digital media, connected TV, OOH, social, and an in-store activation package.
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