UM and Heart & Stroke team up for a moving campaign, showcasing the tangible impact medical research has on people and their families. The long-form spot features Dr. Lori West, a pioneering pediatric cardiologist, who is brought to a café where everyone inside is a person whose life was saved and prolonged by Dr. West’s research. Café attendees share their stories and how Dr. West has forever changed their lives. The campaign included broadcast, online video, cinema, supported by digital out-of-home, social, digital banners, and search, to raise awareness and drive donations.
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