UM and American Express Canada teamed to launch the brand’s first-ever video advertisement, shot only on a mobile device from the first-person point of view and airing exclusively on social media. 

This latest work is an extension of the brand’s ‘Member When’ campaign. To target the younger audiences, the campaign was deliberately shot solely on mobile to make it appear more native to what people see on their social feeds. Activations will run on Twitter, Pinterest, Meta, and TikTok throughout December. 

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