UM and American Express Canada are celebrating the end of lockdowns and the return of in-person events with a fresh campaign titled “Member When,” promoting the benefits of membership for cardholders.
The campaign centres around a 60-second spot filmed from the point-of-view of various AMEX cardholders, putting them at the front and centre of the content to increase visual interest putting them at the front and centre of the content to increase visual interest The spot runs on linear and connected TV, along with OLV, and is supported by digital OOH, digital audio, display, and social, with a video featuring Canadian sports anchor Kayla Grey.
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